Too Much Good Stuff
By David Riggs
I don t know about anywhere else, but here in Northern California there s a gas station/convenience store chain that used to run a television advertising campaign centered on the slogan Too Much Good Stuff. Their intent, I suppose, was to boast of their excessive assortment of merchandise (and to get you to buy more than you really needed). Soda. Burgers. Diapers. Candy. Motor oil. You want it, they have it. The accompanying graphic even illustrated the jingle by showing a storefront bursting at the seams with convenience store stock. Hmmmm, tasty flying corn dogs.
I have no idea if the company felt this particular marketing campaign was successful, but I m beginning to know how they feel. Several months ago I put out the call for readers to submit new content. After all, you are the ones who are out there using ASP.NET every day, developing real-world applications, solving real-world problems. You who are in the trenches know best which problems require your time and energy, and, more importantly, which techniques work. Sure, we feature a variety of qualified writers, from the hired gun to the everyday developer that s part of what adds to the community atmosphere. But it s never a bad idea to get fresh talent in the mix. So I challenged you to give it a shot.
And boy howdy, did you respond. No flying corn dogs, but my Inbox is burgeoning. And most of it is good stuff. It s an embarrassment of riches, really. In fact, I have so much good stuff that I m having trouble finding page space to publish it all. Simply put, there are only so many pages in each issue. Don t get me wrong, I know this overabundance is a good problem to have; I ve been on the other end of the spectrum and this predicament is much more palatable.
In reality, this is good for the readers competition for page space allows us to provide the best content ... it creates excellence, as we are able to offer our readers only the choicest material every month. That said, I need to apologize to those who faithfully submitted content and are waiting to see their work grace our pages (you know who you are): Mea culpa. But don t be disheartened your work will get published. Like I said, most everything I receive is quality material. You people know your stuff, and I love that you want to share your experience and knowledge with the asp.netPRO community. For those of you considering contributing work, don t be discouraged. Rather, know that you re in good company if you get published.
Thanks for reading. Thanks for writing.
David Riggs is editor-in-chief of asp.netPRO and its companion e-newsletter, asp.netNOW. Reach him at mailto:[email protected].