In the fiscal fourth quarter, iPhone unit sales barely grew from a year earlier, even though new flagship iPhones came out in the period. That was a disappointment, considering there were no big iPhone launches in the same period last year.
While the tablet market is contracting overall, the iPad has been slowly regaining momentum thanks to new software and lower-priced models, but also because competitors like Amazon.com Inc. and Samsung Electronics Co. haven’t wowed the market lately.
The launch event continues a busy fall season for Apple, which last month released the iPhone XS, iPhone XS Max, and a new Apple Watch. The iPhone XR, a lower-cost iPhone with a nearly all-screen front, goes on sale Oct. 26.
Onlookers will be forgiven for seeing the Max as a response to the popular Galaxy Note series made by Samsung Electronics Co. The latest in that line, the Galaxy Note 9, was released in August and has a 6.4-inch screen. Compared side-by-side, the...