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OMDIA_JUNCTION_RGB.jpg Informa Tech

Informa Tech Combines Research Houses Under Omdia Moniker

Omdia will replace all existing brands within Informa Tech’s research businesses, including Ovum, Heavy Reading and Tractica.

Last week, Informa Tech (parent to ITPro Today) announced the launch of a new technology research business, Omdia. This business, which will formally debut Feb. 20, was created through the combination of existing Informa Tech-owned analyst houses: Ovum; Heavy Reading; Tractica; and the majority of IHS Markit's technology, media and telecommunications research business. Omdia underpins Informa Tech’s broader strategy to align and integrate its capabilities across research, events, digital media and training to better serve its customers.

The combined research offering comprises the insights of more than 400 expert analysts and consultants covering 150 technology markets. The team produces more than 3,000 research reports annually.

“Accelerated innovation across domains such as 5G, AI, IoT, cloud and edge is transforming our world. This in turn drives new requirements into domains such as cybersecurity and microchip design. Omdia analysts work collaboratively to strengthen our insights into each individual domain and to address sectorwide challenges such as data privacy and sustainability,” said Mike Phillips, president and managing director at Omdia.

“Omdia underpins Informa Tech’s mission to inspire the technology community to design, build and run a better digital world,” commented Gary Nugent, CEO at Informa Tech.

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