Kentico Software, provider of the Kentico web content management system (CMS) for ASP.NET, announced Kentico Enterprise Marketing Solution (EMS), a new customer experience management product that is part of the latest release of the CMS, Kentico CMS 6. Kentico EMS is geared toward mid-sized and enterprise clients and provides features that enable marketers to deliver and optimize real-time customer-centric marketing across multiple channels.
Petr Palas, Kentico's CEO and founder, made the announcement at the Kentico Connection Conference in Denver, in conjunction with the launch of Kentico CMS 6 to conference attendees, who also received a special release of Kentico EMS.
Kentico EMS provides these tools to support marketers in delivering campaigns and obtaining useful data:
- A/B testing and multivariate testing
- Campaign and conversion management
- Lead scoring and engagement scoring
- Web analytics
- Email marketing
- Contact management
- Content personalization
Kentico Enterprise Marketing Solution
Kentico CMS 6 itself includes new features to improve web developer productivity, such as the ability to use Portal Engine features in ASPX templates, native support for Web Application Project and Windows Azure Project, support for LINQ and MVC, and the ability to use REST and OData to access Kentico CMS data.
Kentico CMS 6
Kentico EMS and Kentico CMS 6 will be officially released October 10. You can find more information about the new Kentico products here.