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Bill Hill: iPad is Excellent, Will Kill the Kindle

Microsoft ClearType guru has offered up his opinion of Apple's latest tech disruption, the iPad, and he likes what he sees. And unfortunately for Amazon, Hill also believes the iPad will kill off the Kindle. His rationale for this is interesting and, I think, possibly correct.

The arrival of the iPad is bad news for the Kindle. Even though I've owned Kindles since the first one shipped, I've always described it as a "transitional device". It was simply the first device with a screen good enough to enable reading text for long periods, with long battery life - and an acceptable book-buying experience built in.

The trouble with the Kindle is that for all its vaunted modernity, it's really a backward-looking device. So is the eInk technology at its heart. Both are aimed at creating an experience close to paper. But that's not the Future of Reading. The future will be created by first equaling, then going beyond, paper. It is books with full color, books with video, books which update through the Web. Kindle was good enough to jump-start the digital book market. But it's not good enough to keep it. eInk was acceptable only until the appearance of a color screen with acceptable battery life. And the iPad's 10 hours is more than enough to knock it off its pedestal...

I'm not an Apple Fanboy. But you have to give credit where it's due. From being browbeaten into a mere 2-3% PC market share several years ago, Apple has parlayed its expertise in "consumer computing" into astounding success. I expect the iPad to continue that success.

Interesting stuff.

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