Apple Inc. iPad Photographer: Christopher Dilts/Bloomberg
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Microsoft's new Surface lineup
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An attendee displays the Apple Inc. iPhone XS Max, right, and iPhone XS smartphones during an event at the Steve Jobs Theater in Cupertino, California, U.S., on Wednesday, Sept. 12, 2018. Apple Inc. took the wraps off a renewed iPhone strategy on Wednesday, debuting a trio of phones that aim to spread the company's latest technology to a broader audience. Photographer: David Paul Morris/Bloomberg
People on cell phones