Microsoft's Super Bowl commercials show the positive impact technology can have

Commercials and Super Bowls. Peanut Butter and Jelly. Ham and Cheese. They just all go together and last night's big game was no exception.

Richard Hay, Senior Content Producer

February 2, 2015

1 Min Read
Microsoft's Super Bowl commercials show the positive impact technology can have

Super Bowls and Commercials. Peanut Butter and Jelly. Ham and Cheese.

They just all go together and last night’s big game was no exception in the commercial department.

It used to be that you would not see the commercials ahead of their broadcast slot during the game however, over the last several years, companies have started releasing them online early to build buzz for the product leading up to the game.

Based on the reactions on Twitter last night during the game, there are a few companies that should have released their ads early to gauge reactions to them because a few of them seemed well off the mark.

One company that did release their commercials a few hours ahead of time but really did not need to worry about the reaction was Microsoft. They had two commercials, one of which aired during the second quarter and then another in the third quarter, that really highlighted their technological advancements and how they impact people in a positive way.

If the words being voiced over by rapper Common sounded familiar then it means you have listened to a few of Satya Nadella’s speeches because that is where they came from.

On a night when a few companies decided to focus on the negativity in and around life Microsoft’s commercials focusing on the positive impact of technology were a high point and based on the reaction I saw on Twitter they hit the right tone as well.

Here are the two commercials:

Microsoft Super Bowl Commercial 2015: Braylon O'Neill

Microsoft Super Bowl Commercial 2015: Estella’s Brilliant Bus

So what did you think of Microsoft’s efforts last night?

 

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About the Author

Richard Hay

Senior Content Producer, IT Pro Today (Informa Tech)

I served for 29 plus years in the U.S. Navy and retired as a Master Chief Petty Officer in November 2011. My work background in the Navy was telecommunications related so my hobby of computers fit well with what I did for the Navy. I consider myself a tech geek and enjoy most things in that arena.

My first website – AnotherWin95.com – came online in 1995. Back then I used GeoCities Web Hosting for it and WindowsObserver.com is the result of the work I have done on that site since 1995.

In January 2010 my community contributions were recognized by Microsoft when I received my first Most Valuable Professional (MVP) Award for the Windows Operating System. Since then I have been renewed as a Microsoft MVP each subsequent year since that initial award. I am also a member of the inaugural group of Windows Insider MVPs which began in 2016.

I previously hosted the Observed Tech PODCAST for 10 years and 317 episodes and now host a new podcast called Faith, Tech, and Space. 

I began contributing to Penton Technology websites in January 2015 and in April 2017 I was hired as the Senior Content Producer for Penton Technology which is now Informa Tech. In that role, I contribute to ITPro Today and cover operating systems, enterprise technology, and productivity.

https://twitter.com/winobs

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