Power Computing turns to Intel/Microsoft for IPO push

Power Computing, the biggest Macintosh clone maker, filed today for anindependent public offering. Power Computing is best known for their "FightBack for the Mac!" advertising campaign but their IPO is all Intel andMicrosoft: the IPO announces for

Paul Thurrott

June 29, 1997

1 Min Read
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Power Computing, the biggest Macintosh clone maker, filed today for anindependent public offering. Power Computing is best known for their "FightBack for the Mac!" advertising campaign but their IPO is all Intel andMicrosoft: the IPO announces for the first time that Power Computing intends to introduce desktop, server, and laptop computers using Intel'smicroprocessors and Microsoft's Windows operating systems.

While the company says it intends to "aggressively continue to pursue its Macintosh-compatible business," it is clear that the future for PowerComputing is with Intel and Microsoft, not PowerPC and Apple Computer. Todifferentiate itself from the crowd of PC clone makers, Power Computingwill "offer selected [PC compatible] desktop and portable computer systems with some features and functions the company believes are not currently available from other manufacturers of [PC] computer systems," accordingto the filing it made with the SEC. "In addition, the company is developing Microsoft Windows NT-based server products that will jointly support Macintosh and [PC] connectivity."

Separately, Power Computing also announced that they will be targetingtheir Macintosh-based systems at the education market, which the companyhad avoided in deference to Apple

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About the Author

Paul Thurrott

Paul Thurrott is senior technical analyst for Windows IT Pro. He writes the SuperSite for Windows, a weekly editorial for Windows IT Pro UPDATE, and a daily Windows news and information newsletter called WinInfo Daily UPDATE.

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