A Collision Course: AI Marketing, People and Process

In many cases, AI marketing continues to obscure reality.

1 Min Read
AI marketing hype
AI marketing hypeGetty Images

What is artificial intelligence? Is a smart speaker truly intelligent? And what makes a factory, building or even a home for that matter smart?

As for the first question, there are three key pieces, said Marcia Walker, principal consultant at SAS. “AI can learn from experience, adjust to new inputs and accomplish tasks without manual intervention,” Walker said.

The term AI itself dates back to at least 1955, when four researchers, two hailing from academia and two from industry, proposed a research project to investigate the thesis that “every aspect of learning or any other feature of intelligence can in principle be so precisely described that a machine can be made to simulate it.”

Read the full story on IoT World Today.

Read more about:

IoT World Today

About the Author(s)

Brian Buntz

Content Director, IoT World Today


IoT World Today

IoT World Today, a sister site to DCK, connects IoT decision-makers and implementers, including those in the C-suite, IT and line-of-business managers. We inspire them by providing the latest news and analysis and case studies about technologies used in the Internet of Things, such as infrastructure, security, analytics and development tools. We capture the stories of IoT leaders imbuing intelligence across vertical industries. In addition, we are the exclusive content outlet for the IoT World trade show and conference series -- the world’s largest IoT events -- and feature advice and best practices from the subject matter experts who drive those events.

Sign up for the ITPro Today newsletter
Stay on top of the IT universe with commentary, news analysis, how-to's, and tips delivered to your inbox daily.

You May Also Like