Zoomtopia 2022 Final Thoughts: Zoom Sets Up Further Growth

Zoom hopes to continue its growth by expanding into more product categories and capitalizing on more cloud migrations to come.

Zeus Kerravala, No Jitter

November 15, 2022

2 Min Read
Zoomtopia 2022 Final Thoughts: Zoom Sets Up Further Growth

Zoomtopia 2022 is now in the books, and it was nice to see the event run in a hybrid format with an in-person component after two years of being virtual only. Beyond the return of an in-person event, it’s hard to overstate just how much has changed with Zoom since 2019, the date of the last in-person Zoomtopia. The company closed its fiscal 2019 with $540 million in revenue and was a video-only company. Today, its revenue is a shade over $4 billion, and it has expanded its products to include phone, contact center, events, webinars, and more services.

Obviously, massive change isn’t limited to Zoom. The pandemic, hybrid work, social justice, digital transformation, the great resignation, a war, and a possible recession have completely reshaped the business landscape, leaving IT and business leaders scratching their heads as to how to proceed. While the future of work (and the world) has many uncertainties, one thing is known — communication and collaboration tools like Zoom will play a critical role.

Because of this, I’ve been eagerly anticipating this year’s Zoomtopia to see how Zoom is positioning itself, what innovations it’s made and what the future might look like, and here are my top five thoughts.

1. Zoom’s Pace of Innovation is Accelerating

Related:Collaboration and Communication Technology Sparks Enterprise Concern

I read Dave Michel’s post where he stated that “not much” innovation was announced at Zoomtopia. That’s completely incorrect. In fact, equity analyst Catherine Trebnick of MKM Partners titled her investor note, “Zoom Investor Day – More Like Product Innovation Day.” The big news was obviously its entry into the email/calendar market, which I’ll discuss in a bit, but in addition to that, the company also announced several new features, including:

  • Live captioning and multi-language support for Zoom Meetings

  • Its eCDN, Zoom Mesh for webinars and virtual events

  • Zoom Spots, which enables better co-working and team building

  • Zoom Contact Center Virtual Agent

  • Zoom Clips, its asynchronous video feature

  • Zoom IQ for sales personalizes speech and provides analytics

  • Enhancements to Zoom Team Chat

  • Intelligent director improves virtual meeting participation

  • Digital experience monitoring with Palo Alto Networks and Zscaler

  • Zoom Avatars and more

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About the Author(s)

Zeus Kerravala

Founder and Principal Analyst, ZK Research

Zeus Kerravala is the founder and principal analyst with ZK Research.

Kerravala provides a mix of tactical advice to help his clients in the current business climate and long term strategic advice. Kerravala provides research and advice to the following constituents: End user IT and network managers, vendors of IT hardware, software and services and the financial community looking to invest in the companies that he covers.

Kerravala does research through a mix of end user and channel interviews, surveys of IT buyers, investor interviews as well as briefings from the IT vendor community. This gives Kerravala a 360 degree view of the technologies he covers from buyers of technology, investors, resellers and manufacturers.

Kerravala uses the traditional on line and email distribution channel for the research but heavily augments opinion and insight through social media including LinkedIn, Facebook, Twitter and Blogs. Kerravala is also heavily quoted in business press and the technology press and is a regular speaker at events such as Interop and Enterprise Connect.

Prior to ZK Research, Zeus Kerravala spent 10 years as an analyst at Yankee Group. He joined Yankee Group in March 2001 as a Director and left Yankee Group as a Senior Vice President and Distinguished Research Fellow, the firm's most senior research analyst. Before Yankee Group, Kerravala had a number of technical roles including a senior technical position at Greenwich Technology Partners (GTP). Prior to GTP, Kerravala had numerous internal IT positions including VP of IT and Deputy CIO of Ferris, Baker Watts and Senior Project Manager at Alex. Brown and Sons Inc.

Kerravala holds a Bachelor of Science in physics and mathematics from the University of Victoria in British Columbia, Canada.

No Jitter

No Jitter, a sister publication to ITPro Today, is a leading source of information and objective analysis for enterprise communications professionals and decision-makers faced with rapidly evolving technologies and proliferating business/management challenges.

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