Wired Blog shows their true colors:
Microsoft's Zune picked up a percentage point in the MP3 player market, bringing its share to a whopping four percent, with two million units sold. Microsoft has said from the start that it will stick with the Zune for as long as it takes for the player to gain traction, and it looks like that's starting to happen.
Apple's share of the MP3 player market share dropped a single point to 71 percent, according to the NPD Group's study, but its lead is still monstrous. The bigger loser between Q1 2007 and Q1 2008 was Creative, which saw its share halved to two percent.
This is more than kind of snarky (though I've also pointed out that the Zune is doing horribly). I'm going to go out on a limb and suggest that Wired/Wired Blog/Wired.com/whatever never condescendingly refers to the Mac's sub-four percent market share as "whopping." Just a guess.
Imagine this story reworked for the PC market:
Apple Eats Packard-Bell's Meager Lunch, Grabbing 4 Percent of PC Market
Apple's Mac picked up a percentage point in the PC player market, bringing its share to a whopping four percent, with two million units sold. Apple has said from the start that it will stick with the Mac for as long as it takes for the platform to gain traction, and it looks like that's starting to happen.
Microsoft's share of the desktop OS market share dropped a single point to 91 percent, according to the NPD Group's study, but its lead is still monstrous. The bigger loser between Q1 2007 and Q1 2008 was Packard-Bell, which saw its share halved to two percent.
Not so funny any more is it? Until you realize that Apple's share of the PC market--alas--is actually just a whopping 3.26 percent.
Put even more simply, the Zune--widely recognized as a complete failure after just 2 years on the market--is actually doing better in its market than the Mac--on the market for 24 years, or about 11 years since the return of Steve Jobs--is doing in its own market.
Hardy-har-har, eh Wired? Hardy-har-har indeed.