Microsoft Knowledge Base Article 823771 contains the following SYMPTOMS:
When you replace a defective network adapter in your computer with a later version of the same model network adapter, and then try to install the driver files for the new network adapter, you receive an error message similar to the following:
Cannot install this hardware. There was a problem installing this hardware. Network_Adapter_Model_Name… An error occurred in the installation of this device. The name is already in use as either a service name or a service display name.