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Reading between the lines: Windows 10’s big future in China

Reading between the lines: Windows 10’s big future in China

Last week I attended Lenovo TechWorld in Beijing as a guest of Lenovo. The event was notable because not only was there a strong focus on Windows 10, one of the keynote speakers was Microsoft’s Satya Nadella.

Last year in May we were greeted with headlines that China was banning Windows 8 on government computers. Here’s one from Reuters.

Now I haven’t seen any official notice about what the state of Windows 10 will be. But considering the following:

  • Lenovo is China’s (and the world’s) biggest PC manufacturer
  • They got their start in China as a manufacturer of computers for business and government (when they were Legend)
  • The keynote at their huge inaugural “CES like” event, TechWorld, was not only brimming with references to Windows 10, but Microsoft’s CEO was an integral part of the show.

One doesn’t have to read too much between the lines to come to the conclusion that Lenovo expects Windows 10 not only to have a huge future globally, but a huge future in the local Chinese market. Why else would Lenovo get the CEO of Microsoft to make a substantial and meaningful contribution to their big home town event’s keynote?


Below: Lenovo's Yang Yuanqing ("YY"), Microsoft's Satya Nadella, and Intel's Brian Krzanich pose for a selfie during the Lenovo TechWorld Keynote in Beijing.

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