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The Mojave Experiment continues...

David Webster, the guy who came up with the idea for the Mojave Experiment, posts about a nice update:

Today we updated the web site with a few new videos, including sharing with you the fiercely debated demos that the participants were shown.  We encourage everyone to take a look at the videos, ask questions or air concerns (or even compliments). First I wanted to provide some context and clarify a few things.

It's been a couple weeks since we launched the Mojave Experiment, and the reaction in the blogosphere has been fascinating to watch. You should see my inbox - some of you really liked how the experiment helped you say "I told you so" to haters who'd just jumped on the bandwagon without trying for themselves. Others thought it was interesting but were skeptical about the validity of the project's methodology, and others still questioned our sanity (not the first time) for doing the experiment in the first place. There were lots of questions - some wondered if we rigged the results, cherry picked videos or even brought in actors to pose as consumers.  Fair enough. You should be skeptical. After all, the basic message of the Mojave Experiment is decide for yourself.  In that spirit, don't take my word for it either.  Go ahead and check out the new site for answers to the most frequent questions we got over the last few weeks.

We've also heard from supporters loud and clear that we needed to do more marketing around Windows Vista to regular users, and that is exactly what we are doing with the Mojave Experiment. As we have discussed, we're working to get the Mojave message out to consumers through website updates, retail activities and ads on cable stations. However, I do want to stress that while the Mojave Experiment is part of Microsoft's broader effort to talk about the value of Windows Vista, it is separate from the Crispin, Porter & Bogusky campaign you may have heard about in recent weeks. Stay tuned for more details on that one...for now I'm just here to discuss Mojave.

There's a lot more to the post, so do read it. And check out the Mojave Experiment site update as well, of course.

I'll be speaking with David soon.

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