An attendee displays the Apple Inc. iPhone XS Max, right, and iPhone XS smartphones during an event at the Steve Jobs Theater in Cupertino, California, U.S., on Wednesday, Sept. 12, 2018. Apple Inc. took the wraps off a renewed iPhone strategy on Wednesday, debuting a trio of phones that aim to spread the company's latest technology to a broader audience. Photographer: David Paul Morris/Bloomberg
Person holding iPhone
Apple iPhone X Line Update
Samsung Galaxy Note 9. Photographer: SeongJoon Cho/Bloomberg
Tim Cook, chief executive officer of Apple Inc., speaks during the Apple Worldwide Developers Conference (WWDC) in San Jose, California, U.S., on Monday, June 4, 2018. Apple Inc. highlighted improvements to its augmented-reality software, a key foundation for iPhones, iPads and future devices. Photographer: David Paul Morris/Bloomberg
Here's an iPhone. It's not as fast as it could be.
Apple Inc. iPhone X smartphones are displayed during the sales launch at a store in New York, U.S., on Friday, Nov. 3, 2017. The $1,000 price tag on Apple Inc.'s new iPhone X didn't deter throngs of enthusiasts around the world who waited -- sometimes overnight -- in long lines with no guarantee they would walk out of the store with one of the coveted devices. Photographer: Michael Nagle/Bloomberg
Person holding phone
Here's an iPhone. It's not as fast as it could be.
An attendees demonstrates the new Apple Pencil with the Apple iPad Pro tablet. Photographer: David Paul Morris/Bloomberg