Since 1985, Melissa has been providing enterprise data quality tools with wide capabilities including data profiling and standardization, cleansing, linking and deduping. For more information or start a free trial, visit www.Melissa.com.
Do you really know your data? Profiling is the first step in uncovering existing weaknesses in your database. Data inconsistencies and problems need to be resolved before information can be effectively used in analytics, business intelligence...
Whether you need to inform, transform or reinvent your business, the freshness and accuracy of your customer data has a direct impact on the choices you make and the way you operate...
Noted SQL Server MVP and founding editor of SSWUG.org Stephen Wynkoop shares his take on the challenge to achieve quality data, and the importance of the "Golden Record" to an effective data quality regimen. Achieving the Golden Record...
Organizations with healthy contact data save money on shipping and direct mail costs; they formulate effective business strategies and their customers experience high levels of satisfaction. Data Quality today is, first-and-foremost, a bottom-line...
Did you know that 91% of businesses suffer from common data errors? The most common errors include incorrect and inaccurate data, outdated data, missing information, and duplicate data. Without accurate data, it’s hard to find new customers...
