Microsoft's been painting an incredibly rosy picture of Windows 10 adoption, with the ambitious goal of getting the new operating system on a billion devices within two to three years.
But at least one important partner in that goal is complaining Windows 10 isn't driving the results they hoped for.
During HP Inc.'s earnings call yesterday, chief executive Dion Weisler commented that Windows 10, while great, hasn't meant more sales:
I would say that Windows 10, whilst I still believe is a tremendous operating system platform and universal lapse in continual computing make devices like the Elite x3 a reality, we have not yet seen the anticipated Windows 10 stimulation of demand that we would have hoped for. And we're carefully monitoring any price developments that could further weaken demand.
That might not mean Windows 10 adoption isn't still going really well from Microsoft's perspective, because a number of features — such as making it free to upgrade and focused heavily on working well on lower-end systems – means that users have a lot less of a reason to go out and buy new hardware just to reap Windows 10's benefits. It does mean, however, another wrinkle in Microsoft's increasingly complicated relationship with OEMs.