To remain relevant, the retail industry is steadily adopting technology that can help them enhance customer experience for users with redefined expectations. “More shoppers now tend to be digital natives,” said Charlene Marini, vice president of ISG Strategy at Arm, which unveiled a unified data management product for retail applications at the NRF retail exposition. “They want ease, efficiency and personalized experiences.”
NRF: ML and IoT in Retail Are Fueling Experimentation
To remain viable, brick-and-mortar retailers must experiment and redefine customer experience with technologies such as machine learning and the Internet of Things. But such transformation is not necessarily easy.