Everyone always wants more email subscribers. Having plenty makes you feel warm and fuzzy, and more importantly and dramatically increase your business. This Wordstream post lists 27 tips to get more email signups. There are some really great ideas in there, but that is a lot to digest. Here we will break it down even further to highlight some of the suggestions that can increase your list and help with email deliverability and interaction.
Use Email to Get More Email
“Take advantage of your email signature.”
This is a great organic way to attain more subscribers, simply by going about your daily business. All employees send countless emails a day, both internally and externally. That means corporate email signatures can potentially be seen by a great deal of eyeballs.
“Put on a smile and charm the pants off of your visitors!”
Although it may seem like an obvious tip, it is still worth mentioning. Having a brand identity that people like and can relate to, is what will drive your audience to want to subscribe. Keep your website and your emails fun, interesting and informative and your visitors will in turn become subscribers!
Make Subscriptions Exclusive
“Host exclusive giveaways for email subscribers.”
Create a model where subscribers are granted access to giveaways, contests, additional free information and more, but be sure to advertise it throughout your social media and website. When your emails are effective and desired, then subscribers will be happy to be included on your subscription list and will interact with your email much more frequently.
Be Honest. And Specific.
“Be upfront about email frequency.”
Even the most loyal customers of your brand do not want to get bombarded with email. Indicating (accurately) the frequency of emails a subscriber can expect will help convince them to sign up, and also reduce the possibilities of them ultimately marking your email as spam or unsubscribing.
Jonathon Mahon is a content marketer, writer and designer based in Boston. He writes for various digital publications and blogs specializing in the cloud, email automation, software, and technology.