The Envelope, Please


By David Riggs


The Academy of Motion Picture Arts and Sciences recently announced the winners of the 77th Annual Academy Awards. Now, I really don t care who gets the Oscar for best picture or best actress. Nor do I care who wins a Grammy, a Tony, or any of the other overrated entertainment awards. The way I see it, most of the people in the entertainment industry get way too much attention, money, and accolades as it is. I said most of the people. There are those behind-the-scenes folks who never get their due, and this is a nice chance for the sound editors, make-up artists, and costume designers to share the spotlight. But the others, the stars, don t need another round of hype to boost their egos or cushion their bank accounts. Don t they know it s a team effort to get their movie produced or cut an album?


Why are we so fascinated with those who I like to call the pretty people ? What about the everyday man or woman on the street who goes about their daily routine and somehow gets by without all the extra attention and praise. Behind-the-scenes people like you and me, working in concert with our colleagues to accomplish our tasks and achieve our goals. And what about some of the companies whose tools we use every day? Do you ever wonder how difficult your job might be without their products? Do you ever give them a second thought?


Well, here s your chance to show them your appreciation and recognition for a job well done. This issue of asp.netPRO kicks off our annual Readers Choice Awards balloting. Visit http://www.aspnetPRO.com/readerschoice before April 6th and take a few minutes to vote for the products and services that make your ASP.NET development easier, more efficient, more profitable, and even more fun. This is your chance to recognize and praise those behind-the-scenes players in our industry who provide products and services that make you more productive.


After the polls close we ll tally the votes and let you know who won (the winners will be recognized in the June issue of asp.netPRO). Winners get bragging rights for a year, as well the use of the asp.netPRO Readers Choice logo on their Web sites and promotional materials. Being able to say your company is the choice of professional ASP.NET developers is no trivial matter. For many companies this honor validates their work and justifies the long hours spent developing, testing, and marketing their products.



There are many exceptionally talented people in this industry; consider all the candidates thoughtfully and thoroughly, and let your voice be heard.


Thanks for reading. Now go vote.


David Riggs is editor-in-chief of asp.netPRO and its companion e-newsletter, asp.netNOW. Reach him at mailto:[email protected].




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