WinInfo Daily UPDATE, August 26, 2002

WinInfo Daily UPDATE—brought to you by the Windows & .NET Magazine Network
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August 26, 2002—In this issue:

1. NEWS AND VIEWS

  • Gateway: Think Smarter, Not Different

2. ANNOUNCEMENT

  • Take Our Exchange Survey and Enter to Win a Microsoft Xbox!

3. CONTACT US

  • See this section for a list of ways to contact us.

1. NEWS AND VIEWS
(contributed by Paul Thurrott, [email protected])

  • GATEWAY: THINK SMARTER, NOT DIFFERENT

  • Struggling PC maker Gateway is rolling out an ad campaign today that aims squarely at Apple Computer and its flat-panel iMac system. The ads highlight the fact that Gateway created its all-in-one, flat-panel-based Profile PC series long before Apple created its new iMac and that the new Profile 4 model, which Gateway recently released, outperforms the iMac for considerably less money. Gateway's new ads use the tagline "Think Smarter," a take on Apple's old "Think Different" ad campaign.

    In addition to taking on a rival head to head, Gateway's ads are notable for other reasons. After months of using folksy ads that feature Gateway founder Ted Waite and a talking cow mascot, the company is now focusing on its recently restyled machines, which sport brushed-metal fascias and modern designs. The ad campaign focuses both on consumers—with whimsical nods to past Apple ads—and businesses—with information about the machine's superior performance and compatibility with business-oriented software. Apple targets primarily consumers, students, and creative markets.

    One Gateway ad is particularly amusing; it features the Profile 4 performing a back flip after its $999 starting price is compared to the $1299 starting price of the low-end iMac sitting next to it. The Profile 4 machine then turns to the iMac and issues a stinging raspberry—a message Apple fans are sure to take issue with. But it's nice to see Gateway take a controversial yet defensible stand in this era of failing fortunes. With a projected loss of $200 million to $250 million this year on revenues of $5 billion, the company needs a bit of a sales spark to turn things around.

    2. ANNOUNCEMENT
    (brought to you by Windows & .NET Magazine and its partners)

  • TAKE OUR EXCHANGE SURVEY AND ENTER TO WIN A MICROSOFT XBOX!

  • We need your opinion! Take our brief survey on managing Microsoft Exchange Server with third-party tools, and we'll automatically enter your name into a drawing for a Microsoft Xbox. Click here to start the survey!
    http://www.zoomerang.com/survey.zgi?1ax4vkr1q8a55gj12hdhw5Ja

    3. CONTACT US
    Here's how to reach us with your comments and questions:

    (please mention the newsletter name in the subject line)

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