While Azure has been growing steadily, it faces steep competition for big deals from Amazon.com Inc., the dominant cloud service, and Google, which ranks third in the market but is pouring resources into the business as it works to catch up.
Google has tried to step away from transactional deals and instead pursue strategic partnerships. In some of these deals, old-school clients get access to a team of Google engineers, who will help the carmaker develop new digital services.
The complexity of container management prompted an emerging aspect of digital transformation – Kubernetes as a Service.
When the Pentagon pulled the plug on the $10 billion cloud deal, it raised questions on how big IT contracts might be handled going forward.