Call-to-Actions (CTA) are often the most neglected, but most critical piece of content marketing. As a prime email engagement tool, your CTA determines if your email drives a response. Whether it be to make a purchase, download a whitepaper, or share your content, your CTA has one responsibility—to generate a click.
In this guide you’ll get some tips around placement, content, and design to help you evaluate and improve your emails so that they produce the response they deserve.