Noted SQL Server MVP and founding editor of SSWUG.org Stephen Wynkoop shares his take on the challenge to achieve quality data, and the importance of the "Golden Record" to an effective data quality regimen. Achieving the Golden Record involves collapsing duplicate records into one version of the truth for the single customer view (SCV). There are different approaches to achieving the Golden Record. Wynkoop explores Melissa's unique approach, one which takes into consideration the actual quality of the contact data as the basis of survivorship.
- How poor data quality negatively affects your business
- Different data quality implementations in SQL Server
- Melissa's unique approach to achieving the Golden Record based on a data quality score.