The bit goes right to the heart of what many people dislike about Gmail, that Google is reading users' email messages in order to create the context-sensitive ads that appear next to every email message delivered through the service.
As Google notes in a Gmail help page, if you don't want these ads, just use an email application.
But Microsoft has a different response: Its Office 365 costs just $6 per user month and doesn't provide ads of any kind. It's a good message: "Your email is your business," the ad concludes. "Google makes it theirs. Microsoft Office 365 [is] a better solution for your business."
Brilliant.
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