We all know that duplicate records can clutter a database and render the data within it unclear and muddied by records that aren’t quite accurate. For example, you may see that your customer base has gone from 100 ...
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Data quality is really important. Why? Because it helps you save money while increasing profits because of accurate contact data. It’s important to understand what data quality is and why it is im...
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Are you dealing with national and international records? The more expansive your records are in territory, the more problems you will face when it comes to verifying addresses. Not only are you de...
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Your contact data is valuable, but is it up to its full potential? Without the proper maintenance, the quality of your data quickly decreases--so quickly that 50% of databases deteriorate after on...
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Every successful business scales and grows. As a result, so does its database. And as data grows, so do problems, including faulty customer entry, breakdowns in data migration, disparate upstream ...
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Full spectrum solutions work across the entire data quality lifecycle--at the point of entry--to prevent bad data from entering your systems in the first place, and to continuously monitor and upd...
A Guide to Better Survivorship
The importance of survivorship, known as the "Golden Record" in data terms, is quite often overlooked in the quest for clean and effective customer data. Yet this final step in the...
Two truths about data: Data is always changing, and data will always have problems. The two truths become one reality: bad data. Elusive by nature, bad data manifests itself in ways we wouldn’t consider and conceal...
