Lisa Schmeiser is the Content Director and Editor in Chief of SuperSite for Windows. She joined the Penton Technology team in April from InfoWorld, where she most recently has been the newsletter editor and cultivator of InfoWorld’s social media outlets, and also reported, edited and blogged on a wide variety of tech topics over the years. Previously Schmeiser served as Senior Associate Editor of Macworld and Executive Editor and Senior Editor of macworld.com. She was also a reporter for Investor's Business Daily, covering telecom, mobile and e-commerce. Earlier Schmeiser was a personal finance blogger for the San Francisco Chronicle. In her spare time she writes and edits a curatorial newsletter as a testbed for developing best practices for organic audience building and engagement, hyperlinking and content presentation.