Lisa Schmeiser is the Content Director for ITPro Today. She came from IDG, where she was the newsletter editor and cultivator of InfoWorld’s social media outlets, and also reported, edited and blogged on a wide variety of tech topics; she also served as Senior Associate Editor of Macworld, and Executive Editor and Senior Editor of macworld.com. Schmeiser was also a reporter for Investor's Business Daily, covering telecom, mobile and e-commerce. She has also written about retail and business for the San Francisco Chronicle, Slate, The Observer and the Motley Fool.
In her spare time she writes and edits a current events newsletter as a testbed for developing best practices for organic audience building and engagement, hyperlinking and content presentation and she podcasts on tech and pop culture. She can be found on LinkedIn and Twitter.