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Larry Birnbaum is the vice president of global hospitality and multi-dwelling unit (MDU) business development and solutions at Ruckus Networks, an ARRIS Company. In this role, Birnbaum owns the hospitality partner ecosystem and is responsible for driving the business to its next stage of growth.

Birnbaum joins Ruckus from VT Group, where he was vice president of Commercial Solutions and developed the first hospitality vertical practice. Prior to VT Group, he was senior vice president of sales at hospitality service provider GuestTek Interactive, responsible for global accounts, sales administration and business development. His 30 years’ experience includes various global sales, business development and leadership positions at start-up StayOnline, acquired by LodgeNet Interactive, Applied Microsystems Corporation and Arrow Electronics.

Birnbaum has a bachelor’s degree in computer programming operations from Devry. In his spare time, you can find him on a golf course, tennis court and spending time with his family.