Warner Music Offers ''e-Label''

Taking a cue from the success of Apple Computer's iTunes Music Store, Warner Music announced this week that it would launch an "e-label" through which it will distribute music electronically, rather than via disc-based formats such as the CD. The Warner e-label will also let musical artists distribute music in a way that's more in keeping with the habits of today's music buyers, and less strict than the album-format CDs we now purchase. Instead of releasing CD-like collections of songs every few years, e-label artists will release 2 or 3 songs every few months. The new format also means less risk for both the studio and its artists, and should be a win-win scenario for everyone. "We're trying to experiment with a new business model," Warner Music chairman and CEO Edgar Bronfman Jr. said recently. "We're going to try to see where this goes.

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