With just 10 days left until Windows 10 begins its General Availability (GA) on 29 July 2015 the marketing push is about to crank up the volume.
Windows Insiders and those who follow tech news closely already know about GA for Windows 10 and so these final 10 days are a known quantity.
Everyday users may not have any idea that this operating system is about to hit the spotlight and that is who this marketing is directed at.
Microsoft has set a goal of getting over one billion users shifted to Windows 10 in the next 2-3 years. That is an ambitious goal and covers desktops, tablets, mobile and any other device that will be able to run Windows 10.
Their major push to get this update on as many system as possible is bolstered by offering it for free to users on Windows 7 and 8.1.
The roll out to those systems begins on 29 July but will be a steady and deliberate process so that Microsoft can monitor the progress. Initial availability will be to Windows Insiders and then trickle out to those who were able to make a reservation for Windows 10 through the Get Windows 10 app on their windows 7 and 8.1 systems.
Once Microsoft is happy with that part of the upgrade push they will open up the pipes to other users who might not have been able to reserve an initial copy.
Just for clarity - reservation or not - all properly licensed Windows 7 and 8.1 devices will still get the free upgrade in due time.
Today Microsoft has published their first blog post in this marketing push and the included video is all about taking the familiar and best of Windows 7 and 8.1 and bringing them together in Windows 10.