As expected, yesterday Microsoft announced that the company is renaming its .NET Enterprise Servers to the Windows Server System, in keeping with previously announced plans to drop the .NET moniker from most of its product names. As with the name of Microsoft's Office productivity suite, which the company renamed Microsoft Office System, the name Windows Server System suggests a comprehensive, integrated, and interoperable product line, Microsoft says, one that addresses the complexity of enterprise operations.
"There are really two primary reasons for this change," said Paul Flessner, senior vice president of the Server Platform Division. "First, we are sending a clear signal to our customers and industry partners that we have heard their feedback--that IT has become increasingly complex and costly and less able to deliver business value. With Windows Server System, we are helping them understand the value that our comprehensive, integrated, and interoperable server infrastructure delivers today, as well as making a long-term commitment to reduce IT complexity and costs. Second, by aligning the new brand with the server platform, we are clarifying that our long-term server business and technology strategy starts with Windows Server at the foundation. With this new brand, we are emphasizing to our customers and industry partners the business value of a top-to-bottom integrated server infrastructure. We want our customers and partners to know that we are working hard to ensure they are getting the best return on their investments with Windows Server System."
Flessner says that the Windows Server System encompasses all the company's business-server categories, including e-business (BizTalk Server, Commerce Server, Content Management Server, Host Integration Server), data management and analysis (SQL Server), messaging and collaboration (Exchange Server, SharePoint Portal Server, Project Server, Real-Time Communications--RTC--Server), security (Internet Security and Acceleration--ISA--Server) and management (Systems Management Server--SMS, Microsoft Operations Manager--MOM, Application Center). And, of course, Windows Server 2003 sits at the foundation of this product line.
Microsoft will begin rolling out the new product branding next week at the Windows 2003 launch and will provide further information about its server-product strategy at the Microsoft TechEd 2003 trade show in early June.