A confidential memo leaked out of Apple Computer this week shows that the computer manufacturer used its bundling of Microsoft software as an advantage against Macintosh clone makers. Apple has always had an unsteady relationship with the clone makers, who it competes with for hardware sales. It's a tough alliance: clones are needed to expand the Macintosh marketshare but take money from Apple's bottom line.
The memo, distributed earlier this year to Apple hardware sales personnel, touts Apple's two primary advantages: Apple as a "one-stop shop" and their bundling of Microsoft business software. A copy of Microsoft Office is bundled with every Power Macintosh 4400 and 6500. Macintosh clone makers, such as Power Computing and Motorola, do not bundle Microsoft software.
Apple Computer refuses to comment on internal documents