Session 3: Rethinking Existing UI and the Business Case for Great UI

Presented by: Mark Miller

Running Time: 75 min

Every platform comes with a set of UI guidelines. This session will focus on out-of-the-box ideas for improving UI, look at shortcomings in existing UI elements such as the scrollbar and the combo box, and discuss when it may be appropriate to invent your own UI. We’ll also present a compelling business case for great UI, and show how you can make a persuasive business case to the powers that be for investing in great UI.

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Session Slides