Professional Search Engine Optimization with ASP.NET
Professional Search Engine Optimization with ASP.NET by Cristian Darie and Jaimie Sirovich (published by Wrox) was, for me, an immensely interesting peek into how modern-day search engines work, what crawlers do and do not look for, and how to architect and organize your site to leverage search engines to the fullest. This book takes a very developer-centric approach on architecting sites for the other browser . It begins by taking the reader through setting up a sample site in IIS, and setting up a SQL Server Express instance to service the playground site. From there, this sample site is used throughout the book to demonstrate the various techniques discussed.
The latter chapters are more tactically focused than the earlier ones. These chapters deal with technical issues one might encounter when running a site (such as changing Web hosts without affecting your search ranking). In addition, there is a full case study on how to build an e-Commerce store and how to optimize not only the page elements but also the commerce catalog itself. The last chapter of the book gives suggestions on how to enhance preexisting sites to better optimize them for search engines.
As a Web application developer, I was exactly the audience this book targets: developers who build applications without giving a thought as to how a search engine might interpret the site. I found the chapters on how search engines function to be a very interesting read and I m willing to bet that most developers don t really understand what helps and hurts a site from a search engine perspective. This book is a cover-to-cover type of read rather than a reference manual. It s good to have a cursory understanding of the information presented so that when building new Web applications, they can be architected from the ground up to be search-engine friendly. At around 400 pages, it s an easy read and highly recommended if you want to better prepare your sites for being indexed by a search engine.
Title: Professional Search Engine Optimization with ASP.NET
Authors: Cristian Darie, Jaimie Sirovich
Page Count: 410