The Simpsons Skewers Apple, Their Fanatics

The Simpsons took on Apple and its fanatics in last night's episode, which was absolutely classic. And accurate.


The USPS delivers Lisa's iPhone bill. "It's a gift from Apple!"

Some favorite moments:

Skewering the retail religion
Lisa [gazing in wonder on the Apple Store]: "It's so ... sterile!"

Skewering Apple's product promotion style
Apple Store employee: "Our iCube ... is fuel by dreams and powered by imagination!"

Skewering the ridiculous blinking light on Apple hardware
Apple Store employee: "Sir, it's not even on yet."
Homer: "But it's glowing."
Apple Store employee: "That light confirms that it's off."

Skewering Apple's prices
Lisa: "I can't afford any of your products."
[Even fake iPod headphones--iPhones--cost $40.]

Skewering the ubiquity of being different
Lisa: I'm an Apple person!
Apple Store employee: We're all Apple people.
Lisa: Sorry.

Skewering the Steve Jobs God complex
Customer: "He's a genius!"
Customer: "He's like a god that knows what we want!"
Steve Jobs: "[Here's] an announcement that will completely change the way you look at everything!"
Crowd [pulling wads of cash out of wallets and purses]: "oohh!!!"

Skewering Apple fanatics
Bart, as Steve Jobs, to Apple customers: "You're all losers. You think you're cool because you buy a $500 phone with a picture of a fruit on it? Well, guess what? They cost $8 to make and I pee on every one! I make a fortune off you chumps and I've invested it all in Microsoft!"
Apple Store employee: "Who dares question the boss we fired ten years ago and then brought back? ... Flay him with your ear buds!"
Bart: "Stupid angry mob, chasing me because I shine a harsh light on society."

There's so much more: A skewering of iPod volume problems, the size of people's iPhone bills ("it's a gift from Apple!"), the holy nature of Apple's headquarters, and how Apple is really just a money-craving corporation and not a way of life. It's all good stuff, and again, devastatingly accurate. You gotta love the Simpsons.

Thanks to everyone who wrote in about this.

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