In the topsy-turvy world of digital marketing, the CMO and entry-level marketer carry nearly the same clout when it comes to influencing marketing tech purchasing decisions. It’s a twisted dynamic but, if you think about it, makes complete sense.
Public relations and marketing firm Walker Sands Communications surveyed 313 U.S. marketers and found that more than half of entry-level marketers—many of whom are millennials—have led a marketing tech purchasing decision in the past three years. This is quite a reversal from days past when entry-level marketers were simply told to use the technology issued to them.
Read the full story at Five2ndWindow
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