Microsoft Promotes WMV as Industry Standard

   Microsoft announced yesterday that it will offer its Windows Media Video (WMV) 9 video-compression technologies as an industry standard to provide third parties with its superior video format at a lower cost. The company says that yesterday it presented WMV 9, which launched in January, to the Society of Motion Picture and Television Engineers (SMPTE), an international standards body, for review. If adopted as a standard, WMV 9 would be more accessible to third parties because its specifications would be open.
   "We really wanted to think of a way for companies to use Windows Media 9 without ever having to contact Microsoft," Jonathan Usher, director of the Windows Digital Media Division, said. "I am optimistic \[WMV 9 will be accepted as standard\]. I think this is technology that has been proven in the industry." Usher noted that a standardized WMV 9 would make it easier for companies to create applications that use the technology. Already, WMV 9 is less expensive and confusing to license than competing formats such as MPEG-4.
   WMV 9 is the linchpin of Windows Media Player (WMP) 9, a multimedia player, and Windows Movie Maker 2, a video-editing application. Both applications take advantage of improvements in the WMV 9 format to provide consumers with seamless video experiences. You can read my lengthy reviews of various Windows Media 9 Series technologies on the SuperSite for Windows.

Windows Media 9 Series reviewed

Windows Movie Maker 2 Review

TAGS: Windows 8
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.