To help its business partners exploit new opportunities in the OLAP market, Maximal Innovative Intelligence Ltd. created a worldwide Maximal Partner Program. The program helps developers, consultants, and resellers tap into a rapidly expanding OLAP marketplace with Max, Maximal’s Business Intelligence (BI) solution. “Maximal’s ongoing investment in partner-related programs and resources affirms our commitment to independent software vendors, system integrators, consultants, and resellers,” says Eran Even-Kesef, Maximal’s vice president of sales. “We believe the success of our business is closely tied to the success of our partners, so we are directing significant ... resources to providing a program that sets new industry standards for supporting the product development and sales efforts of partners.” The program’s strategy is to meet wide ranging partner needs, includes three membership levels, and encourages partners to form new business relationships by linking complementary products to deliver complete solutions. Program member benefits include free bundled development licenses, free bundled education and training courses, on-line technical support, and marketing tool kits.