Hewlett-Packard (HP) and Microsoft announced plans to expand the market for HP StorageWorks and Microsoft Windows Powered NAS solutions. The new strategic initiative lets the two companies work together to increase sales of their solutions for the Network Attached Storage (NAS) marketplace. According to industry research firm Gartner Dataquest, the worldwide NAS market is worth $1.8 billion.
Microsoft has recently been investing more and more resources into the storage market, including the creating of an Enterprise Storage Division. The company claims its NAS software currently has a 30 percent market share in the NAS market. A major goal of the joint effort by the companies is promoting server consolidation with the use of HP and Microsoft NAS products.
The first part of the initiative will include a storage road show this spring, which Windows & .NET Magazine is producing and both HP and Microsoft are participating. Both companies plan additional marketing events as well as training, sales tools, blueprints, and case studies in the future.