Microsoft Ignite is now in full swing here in Atlanta, Georgia.
Following yesterday's focus on the big keynote addresses and a few in depth side sessions, the grind of moving between sessions, snacks, meals and networking has started in earnest today.
The other thing that happened is the opening of the Microsoft Ignite Expo which takes up the entire floor in one of the main halls.
Microsoft of course has the largest presence on the show floor in their Microsoft Showcase which is full of booths, theaters and demos plus a mini Microsoft Store selling popular items that you would find in the brick and mortar Microsoft Store.
Spread around these booths are representatives from various Microsoft technologies providing demos and insight for attendees here at Ignite.
If you are patient you can also get a HoloLens demo - that is a very popular option down on the showcase floor.
There is even a booth recording interviews with Windows Insiders about their experience in the program.
This gallery will give you an idea of the scope for the Microsoft Showcase and later in the week I will spend some time visiting the Expo booths that surround the showcase.