In order for your emails to make an impact, they have to reach the inbox. Most discussions around email deliverability focus on marketing messages but the reality is that transactional email messages are just as susceptible to deliverability failures. Poor deliverability for your transactional mail stream carries a particularly high cost because these messages are expected and necessary for the successful use of your product or service. If these fail to arrive, there is not only a loss of trust between you and your customer, but the reliability of your product or service is also called into question.
No matter which type of email you send, you should always follow email best practices to make sure your emails get delivered to your subscribers. The following checklist provides a high-level view of the key elements you should be thinking about when sending email through your web application.
Email Best Practices Checklist
Click each item to flip it -- and learn more.