Microsoft's smart phone strategy: Copy, copy, and then copy again

Sigh.

Today, Gizmodo revealed Microsoft's secret new strategy in the smart phone market: Copy what other people are doing. If you've spent any time on my site or listen to Windows Weekly, you know how I feel about this kind of thing. If you can't do something original, why bother?

Here's what they're doing.

"Turtle"
What it copies: The Palm Pre

"Pure"
What it copies: Every horizontal smart phone ever sold.

So. These things look OK, obviously. But really? This is the deeply secret phone stuff Microsoft is working on?

Yawn.